Vichy Launches “Vichy Works For Me” Campaign


It can be extremely hard to find the perfect face routine for your skin. You walk into a department store thinking you will be able to find something quick and easy but suddenly you are over whelmed with choices; different brands, serums, creams, the list goes on.

This is why Vichy has created their new digital campaign, ‘Vichy Works For Me’ which was created to help women find their ideal skin at every stage of life. The campaign draws on over 80 years of skin care expertise, the Vichy Works For Me platform combines dermatological expertise with a holistic approach to discovering women’s ideal skin.

The campaign follows a group of five real Canadian woman as they discover how to achieve their ideal skin. The women depict five common life stages and lifestyles, each corresponding to a particular collection of Vichy products – Normaderm, Idealia, ProEVEN, LiftActiv and Neovadiol. You can check out all 5 of these women stories on the Vichy Works For Me website. 

Also available on the website is a Skin Diagnosis test that will help you to identify a skin ritual, nutrition tips and other tips that will help you to achieve and maintain a beautiful complexion. If that’s not already enough, the website is also offering a $20 off coupon that you can use to purchase your new skin routine.