H&M Conscious Collection

“Looking good should do good too. That’s what H&M Conscious is all about – it’s our promise to bring you more fashion choices that are good for people, the planet and your wallet.”

Last week, I headed into Toronto with blogger friend Ella Pretty Blog to attend the pre-shop media event for the new H&M Conscious Collection that is now available. It was a busy event with everyone trying to get their hands on these amazing new pieces. The popular ones in my opinion was the maxi skirt and the dress you see below. If I had a place to wear one of these I would have definitely thought about picking one up – so beautiful!

H&M Conscious Collection Dress | Material Girl Red Pumps (similar 1, 2) | Express Nude Bag (similar, 2, 3)

About the H&M Conscious Collection

We believe in a better fashion future – one where fashion both looks good and does good. Conscious is our plan for making this future come true. It’s built on seven commitments, each with hundreds of Conscious Actions. Through these actions – big and small, short and long term – we’ll create a better fashion future.

“At H&M, we have set ourselves the challenge of ultimately making fashion sustainable and sustainability fashionable. We want to help people express their personality and feel proud of what they wear. I’m very excited to see the progress we’ve made so far and how this will help us to make you an even better offer – and create a more sustainable fashion future”, says Karl-Johan Persson, CEO.