JOIN BRAD J. LAMB IN HIS 2ND ANNUAL KING WEST BLOCK PARTY FOR THE OFFICIAL RELEASE OF THE #ONEXONEHOPE SNEAKER
July 04, 2014 (Toronto, ON) – ONEXONE Foundation, founded by Joëlle (“Joey”) Berdugo-Adler, and the ONEXONE Board of Directors have partnered with Sully Wong Shoe Company to embark on one of their most creative charitable initiatives to date – the limited edition Sully Wong x ONEXONE HOPE Sneaker. Creating a one-of-a-kind, unisex sneaker, the collaboration aims to support the organization’s initiative to raise funds for the ONEXONE Paediatric Wing in Hospital Mirebalis in Haiti by donating 50 percent of sale proceeds to the cause.
To launch the campaign, The HOPE sneaker will be exclusively sold at the second annual King West Block Party presented by Brad J. Lamb Realty Inc.; then available at midnight on SullyWong.com. The event will unite a celebration of the local King West community and a collaboration that makes a true fashion statement with a lasting impact.
BRAD J LAMB 2nd ANNUAL KING WEST BLOCK PARTY
WHEN: Saturday, July 19, 2014, 12 p.m. – 4 p.m.
WHERE: Brad J. Lamb Realty Inc., 778 King St. W., Toronto, ON M5V 1N6
WHAT: The King West community is invited to enjoy an all-white, luxurious indoor and outdoor street-front lounge with entertainment by DJ Lissa Monet, along with food and beverage offerings from an array of sponsors: ABSOLUT Elyx Vodka, smartwater, ps by prettysweet, Rose City Kitchen Food Truck and Acai Dreamzz Food Truck.
WHO: Notable participants of the collaboration and event who will be in attendance include: Brad J. Lamb, Catriona Lamb; Sully Wong Designers George Sully & Henry Wong; ONEXONE representatives; photographer Christopher Wadsworth, hair and makeup artist Justine Verneracion, and the King West local community.
THE SHOE – The limited edition Sully Wong x ONEXONE HOPE Sneaker features ONEXONE’s iconic red and black signature colours, combined with Sully Wong’s clean, low-cut silhouette style. The shoe also incorporates a quality natural duck canvas exterior with a red, hand-stitched capsule base. Added details include eight ONEXONE inspired custom-lace eyelets; an outer heel and toe thread; and is complete with a removable commemorative ONEXONE footpad. The sneaker is unisex, and there are only 360 pairs available in a full size range – women’s 6-9 and men’s 9-13 – for $150 plus HST.