Don’t Retouch Me, InstaBlur Me! – Body Shop Canada

Get photo ready in a flash! Coming May 2014, The Body Shop is helping you get photo ready with the NEW, All-in-One InstaBlur. It’s a 5 action perfecter that only comes in one shade. It blurs skin imperfections in an instant. Say goodbye to selfie filters! The InstaBlur is made up of mattifying spherical powders with smart-filling properties and moisturising Vitamin E.

You can use InstaBlur by its self to smooth out imperfections or use it as a perfecting base and use it before applying your daily makeup. To Apply, add dabs to your cheeks, chin, forehead and nose. Gently blend it in all over your face in small circular motions. 25ml/$22

The InstaBlur is a 5 action perfecter!

1. 12H Shine Controlling
2. Pore Smoothing
3. Blemish Hiding
4. Complexion Unifying
5. Make-up Extending

What I love about this product and the campaign The Body Shop Canada has behind it is that they are joining a no retouch momvement. All of the posters they display in store and the images that are used are now following these guidelines:

1. No altering of the size or body shape of models
2. No excessively thin models
3. No small adjustments to colour or minor imperfections, ensuring effectiveness of visuals across different sizes and formats.